The scheme is part of Village SOS, an initiative to help rural villages start new business ventures and improve local economies. The project will be filmed for a BBC One programme in spring 2011.
Peter & Paul was appointed three weeks ago by the village’s marketing committee following a seven-way strategy and credentials-led pitch.
The consultancy was briefed to create an identity that would sum up the feel of the village and would turn Tideswell into a food destination, says Peter & Paul project director Heather Ditch.
The identity will be used as a badge for farmers’ markets and food festivals in the area, and potentially as a quality mark to appear on local produce, says Ditch.