Peter & Paul brands BBC-backed village community project

Peter & Paul has been appointed to develop the branding for Taste Tideswell, a community-led project supported by the Big Lottery Fund and the BBC.

The scheme is part of Village SOS, an initiative to help rural villages start new business ventures and improve local economies. The project will be filmed for a BBC One programme in spring 2011.

Peter & Paul was appointed three weeks ago by the village’s marketing committee following a seven-way strategy and credentials-led pitch.

The consultancy was briefed to create an identity that would sum up the feel of the village and would turn Tideswell into a food destination, says Peter & Paul project director Heather Ditch.

The identity will be used as a badge for farmers’ markets and food festivals in the area, and potentially as a quality mark to appear on local produce, says Ditch.

Latest articles