Subtlety would have made Boris’ bikes more appealing

I hate the new London bike scheme. Correction,I hate the new over-branded bike scheme by Barclays. I am not alone as I am now starting to see ’F*** Barclays’ stickers appear all over the bikes everywhere I go.

A bit of corporate discretion would have gonea long way to giving Barclays the credit for sponsoring the thing, but without trying to claimit owns the city’s highways. Come on Barclays, play your logo down.

Franco Bonadio, Chief executive, Identica, London W1

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