The Individual Agency designs for Ben Shaws

The Individual Agency has designed new packaging for heritage drinks brand Ben Shaws, which was established in 1871 and became the first to can soft drinks in 1959. Appointed by brand-owner Cott Beverages in January, the group has used archive photographs of the Yorkshire-based Ben Shaws factory and a colour palette intended to denote nostalgia. The new packaging will roll out from Friday.

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