The Individual Agency has designed new packaging for heritage drinks brand Ben Shaws, which was established in 1871 and became the first to can soft drinks in 1959. Appointed by brand-owner Cott Beverages in January, the group has used archive photographs of the Yorkshire-based Ben Shaws factory and a colour palette intended to denote nostalgia. The new packaging will roll out from Friday.
As part of our coverage of 2022’s graduate season, we’re talking with a selection of graduates from around the UK about their work, practice and future plans.
To increase accessibility, the new branding took influence from colour scheme of the existing PayPal payment button.
From a series of hip-hop stamps to recycled mezcal packaging, take a look at recent highlights from the world of design.
All three gold-winning projects in this year’s awards are rebrands of companies that were in economic decline.