Design Bridge’s expansion in Asia continues with a formal association with India’s leading advertising agency Lintas. The group has already revealed plans to set up Design Bridge offices in South East Asia (DW 25 August).
Design Bridge and Lintas are already working on joint projects for clients including Hindustan Lever. Design Bridge Asia Pacific chief executive Philip Lawder says: “This represents a long-term investment for us.”
Lintas India chief executive Prem Metha says: “We are now in a position to offer total packaging solutions to our clients.”
To facilitate joint work, Design Bridge and Lintas are setting up real-time computer links between India and the UK.