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Richard Fowler, designer at consultancy Richard Fowler Associates, has a down-to-earth approach when it comes to holidays. He took the wife and kids and his mother Joan to Hunstanton on the Norfolk coast for a day-trip during a week spent ‘punting and avoiding foreign students’ in Cambridge. ‘Mum quite liked it, she enjoyed the sunshine,’ says Fowler, whose six-year-old son Daniel sneaked up and took this photo, catching his father unawares. ‘It was a low-key, domestic holiday. Nothing designer about it,’ adds Fowler.

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