The funky hip-hop appeal of London basketball team Leopards has been used to set the tone for this season’s promotional posters, designed by 4i. The posters will be used as part of an advertising campaign kicking off this month. Key features are Leopards players Ronnie Baker and Karl Brown, who took part in a photoshoot for the posters. Leopards promoter Martyn Levett came to 4i with the catchy word associations ‘Ronnie “shake ‘n’ bake” the dribblings so hot he beats the lot’ and ‘downtown Karl Brown shoots ‘n’ scores from the farside’, says a 4i spokeswoman. These were incorporated into the design with the existing Leopards identity, also by 4i. ‘The result is bold and striking, with images that should fix the Leopards firmly in the public’s mind and generate more interest for this increasingly popular game,’ says the spokeswoman.
We speak with Christina Koehn about how a team of 2000 designers works effectively and the challenges of designing ubiquitous, mass market products for a wide range of users.
The VMLY&R design team talks us through the tournament identity and its “typeface without borders”, which was crafted with inclusivity in mind.
We take a tour with Ralph Applebaum Associates, which designed the Second World War Gallery and Casson Mann which has designed the Holocaust Gallery.
The solar-powered pods can travel by raised or on-road tracks, carry 16 passengers at once and can be booked via an Uber-style app.