The funky hip-hop appeal of London basketball team Leopards has been used to set the tone for this season’s promotional posters, designed by 4i. The posters will be used as part of an advertising campaign kicking off this month. Key features are Leopards players Ronnie Baker and Karl Brown, who took part in a photoshoot for the posters. Leopards promoter Martyn Levett came to 4i with the catchy word associations ‘Ronnie “shake ‘n’ bake” the dribblings so hot he beats the lot’ and ‘downtown Karl Brown shoots ‘n’ scores from the farside’, says a 4i spokeswoman. These were incorporated into the design with the existing Leopards identity, also by 4i. ‘The result is bold and striking, with images that should fix the Leopards firmly in the public’s mind and generate more interest for this increasingly popular game,’ says the spokeswoman.
Developer Zach Lieberman and artist Molmol Kuo have launched an app that lets users create typography and graphics in their surroundings by using augmented reality technology.
The organisation, which gives the public access to hundreds of privately-owned houses and gardens across the UK, is looking to raise awareness, boost memberships and reveal itself as the UK’s
The celebrated American graphic designer Milton Glaser has compiled a book of over 400 of his posters from the last six decades. We speak to him about the new publication,
Charity New Story and construction company Icon have worked together to create a home using 3D-printing, an “affordable” and “fast” alternative to traditional house-building methods.