Freelance designer Brian Green has created the corporate identity for the relaunched charity Beating Bowel Cancer, formerly known as the Crocus Trust.
Aiming to raise the organisation’s profile and highlight the high treatability of bowel cancer, the charity’s brief was to create a “bright and vivid” corporate identity, says Green.
Of the 30 000 people diagnosed with the cancer in the UK annually, over half die, even though the condition is curable if caught at an early stage of its development.
Green adopted the characters usually associated with the signage used in public toilets for the logo, explaining that the lavatory is often the place that people first become aware of a problem such as an upset stomach.
“Bowel cancer doesn’t exactly conjure up nice images, but they are the ideal characters as part of the logo.
“There is a possibility that ‘the toilet people’ will be extended later in the year for other advertising campaigns. The red signifies the bleeding that is caused,” says Green.