Change is as good as a wrestler’s suit

Any website designer knows a unique selling point is a prerequisite if a site is to stand out from the competition. If the latest report from the Interactive Media in Retail Group’s mystery shopper is anything to go by, then www.eu.adidas.com has a USP that grips the imagination.

Visiting the site for an on-line sporting goods report, the shopper found Adidas was the only major sports retailer selling women’s wrestling suits.