Ericsson has launched a new phone allowing owners to stamp their personality on their mobile, through advanced technological features and a selection of covers. Designed by the Swedish group’s in-house team, the A2618 features a more sculpted look, in a significant move away from Ericsson’s traditionally hard-edged phones. The technology allows users to download images, including photographs, to compose tunes, and programme the phone according to whether they are in a meeting, in the car, outdoors or at home. Accessories include a range of colourful wraparound covers, connectable FM radio, MP3 player and Chatboard – a small keyboard that clicks into the phone, easing the process of text messaging or e-mailing.
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Nine designers have been recognised with the accolade, which is awarded each year by the RSA and has previously included James Dyson and Vivienne Westwood.
The old crest had not been touched since the 1970s and was seen by the club to not be communicating well in the modern world.