Ericsson has launched a new phone allowing owners to stamp their personality on their mobile, through advanced technological features and a selection of covers. Designed by the Swedish group’s in-house team, the A2618 features a more sculpted look, in a significant move away from Ericsson’s traditionally hard-edged phones. The technology allows users to download images, including photographs, to compose tunes, and programme the phone according to whether they are in a meeting, in the car, outdoors or at home. Accessories include a range of colourful wraparound covers, connectable FM radio, MP3 player and Chatboard – a small keyboard that clicks into the phone, easing the process of text messaging or e-mailing.
The West Midlands city has been awarded £3 million, and will host a year-long series of events that will encompass art, design, theatre and more.
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The blue-based purple has been selected for its “provocative” and “thoughtful” shade, which nods to current trends in areas like spirituality and space exploration.
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