Ericsson launch handset with bespoke possibilities

Ericsson has launched a new phone allowing owners to stamp their personality on their mobile, through advanced technological features and a selection of covers. Designed by the Swedish group’s in-house team, the A2618 features a more sculpted look, in a significant move away from Ericsson’s traditionally hard-edged phones. The technology allows users to download images, including photographs, to compose tunes, and programme the phone according to whether they are in a meeting, in the car, outdoors or at home. Accessories include a range of colourful wraparound covers, connectable FM radio, MP3 player and Chatboard – a small keyboard that clicks into the phone, easing the process of text messaging or e-mailing.