Juices flowing? You must be kidding Stef

Creative juices drying up? Well, wet them again with writer Stefan Engeseth’s top tips for creativity from his book, Detective Marketing: Bring your kids to work.

Press the wrong button in the lift. Swap Filofaxes (does anyone still use a Filofax?) with a colleague. Invite someone from the street to your next meeting which you should hold in a kindergarten while standing on one leg to ‘seek imbalance’.

Or are those separate points? Surely juices can’t fail to flow as your offspring and total strangers roam the building because they got off at the wrong floor, while you meet your mate’s wife for dinner because you’ve got his Filofax?

More Engeseth pearls of wisdom are available at www.detectivemarketing.com.

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