Scottish Natural Heritage, the body responsible for the conservation and maintenance of Scotland’s national parks and natural resources, is to undergo a strategy and brand review.
The organisation has appointed Edinburgh consultancy The Leith Agency to develop its strategy and brand proposition, while Glasgow-based group Third Eye Design is understood to have been appointed verbally to work on brand guidelines and implementation, though a contract has yet to be given official sign-off.
The project, which was put out to tender at the end of last year, is expected to be delivered by March, with a public relaunch planned for April. Scottish Natural Heritage strategy and communications officer Pam Malcolm has been overseeing the process.
Scottish Natural Heritage is a non-departmental public body, ‘answerable to the responsible minister and the First Minister of Scotland, and through them to the Scottish Parliament’.
Its mission is based around promoting the sustainable use of natural resources, the use of Scotland’s national nature reserves, sites of special scientific interest and national scenic areas for public enjoyment, as well as the conservation of Scotland’s biodiversity.