Attitude job for Stylorouge

Stylorouge, more commonly known for its record sleeve designs, has been appointed to develop a new range of men’s toiletries “with attitude”, to be pitched head-on against the established Lynx brand.

The developer of the brand is KMI. Stylorouge was appointed after a credentials and written presentation against Form and Deluxe ID. The product’s working title is Jaguar says KMI founder William King: “because jaguars eat lynx”.

Jupiter Design in Nottingham has created graphics (pictured) for the Kyusu range of lifestyle products, being launched by Boots.