Talking of professionalism, what is British Airways playing at? The new identity is on a three-year roll-out programme, so it wasn’t surprising to find little trace of it at Gatwick Airport on Sunday. What was shocking was that, even on a quiet morning, it took almost an hour to collect a prepaid ticket from the main BA desk. Bob Ayling’s vision of serving people doesn’t seem to have kicked in yet, but the situation wasn’t helped by signage on the sparkling new desk with its speedmarque logo (the only one in evidence) saying simply Ticket Sales – no mention of pre-paid or collection. Design fault or bad brief?
WPP reports a faster-than-expected recovery in its half-year results, with branding consultancies among those capitalising on a shift towards digital media and ecommerce.
Everything from climate change to growing inequality is affecting the way homes need to be conceived and designers are rising to these new challenges.
London’s Old War Office has been reimagined as a high-end destination, with period-inspired branding from design consultancy Greenspace.
Design studio Blond has crafted the latest addition to the refillable deodorant landscape, which forms a patina over time.