Talking of professionalism, what is British Airways playing at? The new identity is on a three-year roll-out programme, so it wasn’t surprising to find little trace of it at Gatwick Airport on Sunday. What was shocking was that, even on a quiet morning, it took almost an hour to collect a prepaid ticket from the main BA desk. Bob Ayling’s vision of serving people doesn’t seem to have kicked in yet, but the situation wasn’t helped by signage on the sparkling new desk with its speedmarque logo (the only one in evidence) saying simply Ticket Sales – no mention of pre-paid or collection. Design fault or bad brief?
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to
AGL works with high-profile people such as Kate Middleton and David Cameron to boost their public-speaking and communication skills – its new identity looks to celebrate the beauty of grammar
The app, which allows users to write notes on a smartphone or computer in many different forms, has been given a refined visual identity focused on an updated elephant symbol,