Talking of professionalism, what is British Airways playing at? The new identity is on a three-year roll-out programme, so it wasn’t surprising to find little trace of it at Gatwick Airport on Sunday. What was shocking was that, even on a quiet morning, it took almost an hour to collect a prepaid ticket from the main BA desk. Bob Ayling’s vision of serving people doesn’t seem to have kicked in yet, but the situation wasn’t helped by signage on the sparkling new desk with its speedmarque logo (the only one in evidence) saying simply Ticket Sales – no mention of pre-paid or collection. Design fault or bad brief?
A shrinking national economy is now a likely backdrop for the design industry – which despite having a proven track record for growth – has been neglected in this budget.
As the festive season gets into full swing, we take a look at retailers’ flagship stores in London to see how shop windows are being used to attract seasonal shoppers
Partner Marina Willer has created the branding, exhibition space and two films for the new show, which delves into the history of the Italian car brand.
The development is the first commercial project from the car brand’s Mini Living offshoot, and will include apartments, workspaces and services such as car-sharing.