McBride’s was asked to come up with something ‘truly different’ for Apicorp’s annual report. The Saudi Arabian investment corporation wanted an international and not immediately Arabic look, says McBride’s director Richard Hammerton. Mike Sheppard’s sculptures were shot from different angles and common elements appear on various pages. McBride’s, now known as McBride’s & Grandfield, was briefed through financial PR firm Phoburn Associates.
A shrinking national economy is now a likely backdrop for the design industry – which despite having a proven track record for growth – has been neglected in this budget.
As the festive season gets into full swing, we take a look at retailers’ flagship stores in London to see how shop windows are being used to attract seasonal shoppers
Partner Marina Willer has created the branding, exhibition space and two films for the new show, which delves into the history of the Italian car brand.
The development is the first commercial project from the car brand’s Mini Living offshoot, and will include apartments, workspaces and services such as car-sharing.