McBride’s was asked to come up with something ‘truly different’ for Apicorp’s annual report. The Saudi Arabian investment corporation wanted an international and not immediately Arabic look, says McBride’s director Richard Hammerton. Mike Sheppard’s sculptures were shot from different angles and common elements appear on various pages. McBride’s, now known as McBride’s & Grandfield, was briefed through financial PR firm Phoburn Associates.

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