McBride’s was asked to come up with something ‘truly different’ for Apicorp’s annual report. The Saudi Arabian investment corporation wanted an international and not immediately Arabic look, says McBride’s director Richard Hammerton. Mike Sheppard’s sculptures were shot from different angles and common elements appear on various pages. McBride’s, now known as McBride’s & Grandfield, was briefed through financial PR firm Phoburn Associates.
As skateboarding makes its Olympics debut, designers discuss the creativity of skate culture and the art of great board design.
The library requires an identity for a new initiative, which looks to create a “single digital presence” for public libraries across the UK.
Three installations in total have been developed for the street, following an open call for “green” ideas earlier this year.
The new look features a redrawn wordmark, tweaked colours and a custom typeface, and was developed in collaboration with branding consultancy Mucho.