McBride’s was asked to come up with something ‘truly different’ for Apicorp’s annual report. The Saudi Arabian investment corporation wanted an international and not immediately Arabic look, says McBride’s director Richard Hammerton. Mike Sheppard’s sculptures were shot from different angles and common elements appear on various pages. McBride’s, now known as McBride’s & Grandfield, was briefed through financial PR firm Phoburn Associates.
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to
AGL works with high-profile people such as Kate Middleton and David Cameron to boost their public-speaking and communication skills – its new identity looks to celebrate the beauty of grammar
The app, which allows users to write notes on a smartphone or computer in many different forms, has been given a refined visual identity focused on an updated elephant symbol,