Crackdown on copycat brands

ACID, the Anti Copying In Design group which defends members suffering from copycat behaviour, is working on 13 “me too” cases. Most of its successful cases have been settled out of court, resulting in high-profile settlements with companies including retailers Oasis and Next.

At a seminar held by ACID last week several delegates said they are preparing cases against high-profile retailers who they accuse of stealing their designs.

Meanwhile, a copycat row has erupted between two rival holiday firms. Flying Colours and The Attik Design claim the firm’s Club 18-30 brochure by Attik, has been copied by First Choice’s Twenty’s brand. Twenty’s brochure was published first, but Attik director Tim Watson says it is so similar to their 18-30 version “they must have seen our initial concepts”.

A Flying Colours spokesman says: “We will take any action which we consider appropriate to stop Twenty’s”. A spokeswoman for First Choice says the similarity of the brochures is just a coincidence.

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