The Corporation of London Libraries will launch an Agenda-designed identity in September, to mark the brand’s range of information services in the minds of City workers, residents and business students.
A parent brand is being created along with separate identities for each of the organisation’s five libraries. Identity guidelines will apply initially to print and, in time, to signage and on-line projects.
‘We want to be seen as a facilitator of information, culture, leisure and learning,’ according to Corporation of London Libraries marketing officer Rebecca Dobner.
Agenda managing director Paul Davis says the strategic phase of the project is now complete. It won the work following a two-way pitch in May.
The City of London local authority operates two reference libraries – the historic Guildhall library and the commercial specialist City Business Library – along with three lending libraries at Shoe Lane, Camomile Street and the Barbican arts centre.