Finding the unique, noticing the ignored and looking where others do not dare are some of the pointers that can help crack a design problem. The adventure of travelling to the places we visit to discover a solution can make for an exciting journey, opening new horizons and places for design thinking in the process; an inspiring and addictive challenge.
The details we observe and people we talk to, central to an issue, will undoubtedly play their part in the design process. However, a parallel line of enquiry, a provocation or experience related in a different way can often shine a new light.
This mantra has always played its part over the course of my career and now, at University College Falmouth, has formed the inspiration for the new MA in Graphic Design, which starts this October.
I shall be calling on high-profile provocateurs from associated and parallel disciplines (scientists, musicians, strategists and so on) along with college staff to provoke and challenge the nature of the graphic ‘idea’ so fundamental to our visual, social and business worlds – regardless of the way in which it is expressed.
Inspiring learning is central to all of this; solving problems by understanding and simplifying our increasingly complex world.