ArthurSteenAdamson creates The Big Cold Turkey

Marathon runners’ training principles have been adopted by ArthurSteenAdamson to create The Big Cold Turkey, an aid for giving up an addiction. The kit features mini stainless steel trophies that award the user for days of abstinence. The Big Turkey Foundation, which commissioned the work, will donate 10 per cent of its profits to young people’s charity Youth at Risk.