Fresh Coutts Creative canvas for 3 stores

Coutts Creative has designed a suite of in-store communications for mobile phone operator 3. The work, which rolls out from this week, will be applied across the company’s flagship stores in London’s Oxford Street and Kensington High Street and Birmingham.

According to Coutts Creative account director Matt Kavanagh, the work (pictured below) comes as the 3G market becomes more competitive, and it aims to highlight one of the brand’s key propositions – its ability to deliver a range of musical content.

The work is applied across floor to ceiling vinyl panels and bespoke display devices, rather than permanent internal fixtures, to give retailers greater flexibility when they updates their stores, he adds.

Coutts Creative design director Matt Pickering describes the stores as a ‘continually changing canvas’, designed to appeal to 3’s target market of late teen, and early 20s men ‘who appreciate and celebrate change’.

Coutts was appointed to the project without a pitch. It is the operator’s incumbent group, having worked with the company for more than three years across in-store communications and interactive content.