Mankind sticks with Design Bridge

Mankind, an on-line specialist male grooming retailer, is unveiling a redesigned brand identity created by Design Bridge.

The challenge was to create more consistency across the brand because it was ‘slightly fragmented’, explains Hilary Andrews, founder of Mankind.

‘The male grooming market is growing rapidly at the premium end and we really needed a stronger creative identity to ensure we appeal to new customers and take advantage of the growth in our sector,’ she adds.

The brand identity was developed from a series of focus groups held with existing and potential male customers aged 25 to 35.