Organic ice cream company rebrands

Organic ice cream company Rocombe Farm, a subsidiary of Yeo Valley, has rebranded as Rocombe and is launching a range of eight ice creams and two sorbets with a ‘radical redesign’ by Reach. The packs are created to appeal to an urban audience and each flavour features a classic item of British fashion on pack, such as a linen suit, duffel coat and sports jacket.