Specialist lighting retailer Lightbox opened its first store at the weekend, with interiors, graphics and branding by London consultancy Heard Design. The flagship outlet is located in Manchester’s Deansgate and features nine themed lifestyle zones, presented in a range of graphic and point-of-sale treatments. ‘The design challenge was to create a contemporary, accessible, lifestyle brand that could be applied to a number of locations and [would appeal] to a very wide demographic,’ says Heard Design creative director Tim Heard. Lightbox is a joint venture between European lighting wholesaler Genesis 1:3 and innovation company What If Joint Ventures. Additional Lightbox stores are planned.
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