Omar Honigh aims to sparkle with launch of wine-branding specialist Studio Hansa

Former Kemistry managing director Omar Honigh has left to set up new consultancy Studio Hansa, which will specialise in wine branding.

Kemistry co-founder Graham McCallum says Honigh left ’around two weeks ago’ after working a two-month notice period and that there are no plans to replace him at the moment.

Honigh (pictured) has set up the new venture mainly to focus on ’the corporate branding of wine and governmental wine association bodies’, he says.

Specialisms will include broadcast ads, websites, print, bottle stamps, experiential and campaign design.

Honigh says, ’We assist ambitious people, businesses and organisations facing branding, marketing and corporate communication challenges. We work across broadcast, mobile, online and the places in between.’

There is currently one live project and Honigh says he is pitching for more business and working with two other members of staff.

In time, he says, he will look to bring on board more members of staff who understand the wine market. His next move will be to find London-based premises for the operation.

Honigh co-owns a vineyard producing his Royal Somló wine and has already branded and packaged the product, which is marketed in the UK. He said at the time of launch it will initially be hand-sold in restaurants, ’branded not just in terms of variety, but by experience’.