Blue Goose lands E&Y contract

Blue Goose has been appointed to create the look and feel for a global human resources conference, to be hosted in Paris by accountancy firm Ernst & Young, next spring.

Blue Goose has been appointed to create the look and feel for a global human resources conference, to be hosted in Paris by accountancy firm Ernst & Young, next spring.

The consultancy will be responsible for branding the conference and creating all advanced communications, including invitations, registration brochure and direct mail. It is also designing a dedicated Web page, welcome pack, binders and CD-ROM.

The conference has yet to be given an official title, but the consultancy hopes it will be involved in the naming process, according to Blue Goose marketing manager Becky Warren.

The conference is aimed at human resources managers from around the world, and is likely to be split with 50 per cent from the UK and the rest from around the world.

“Ernst & Young is hosting [the conference] to reinforce its brand image worldwide,” she adds.

Blue Goose presented credentials, but was not asked to take part in a pitch.

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