Fitch signs off Modulex identity

Sign manufacturer and consultant Modulex unveils its new identity today, created by Fitch, as it attempts to reflect its growing focus on interior space as well as signage.

The identity, which will be carried across all marketing and corporate communications, has moved away from its strong corporate focus to a more consumer-friendly feel, according to a Fitch spokeswoman.

“We have made the identity very contemporary, giving it a softer, more approachable feel,” the spokeswoman adds.

The objective of the redesign, according to Modulex, is to communicate to its customers that Modulex is more than just a sign manufacturer.

“Our areas of expertise stretch much further. We offer a full spectrum of specialist knowledge in spatial awareness and positive interactive communication techniques, from consultancy to implementation,” says Modulex UK managing director Eric Kirwan.

Fitch has a long-standing relationship with Modulex and was appointed to the job in May last year without a pitch.

The fee for the project has not been disclosed.

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