Ever wondered exactly what brand essence looks like? No, thought not. But why not take part in Digit’s Brand Essence research project anyway?
The consultancy is making available a sample collection kit to this end, consisting of sterile latex gloves, pipettes, tweezers and leak-proof specimen jars.
All it is asking for in return is a sample – solid, liquid or gas – of your chosen brand. A full analysis of the chosen samples will be available on-line at www.digitlondon.com/ brandessence.
Avoid complications when returning yours: use a special delivery service.