Fundamental research gives off an essence

Ever wondered exactly what brand essence looks like? No, thought not. But why not take part in Digit’s Brand Essence research project anyway?

The consultancy is making available a sample collection kit to this end, consisting of sterile latex gloves, pipettes, tweezers and leak-proof specimen jars.

All it is asking for in return is a sample – solid, liquid or gas – of your chosen brand. A full analysis of the chosen samples will be available on-line at www.digitlondon.com/ brandessence.

Avoid complications when returning yours: use a special delivery service.

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