Fundamental research gives off an essence

Ever wondered exactly what brand essence looks like? No, thought not. But why not take part in Digit’s Brand Essence research project anyway?

The consultancy is making available a sample collection kit to this end, consisting of sterile latex gloves, pipettes, tweezers and leak-proof specimen jars.

All it is asking for in return is a sample – solid, liquid or gas – of your chosen brand. A full analysis of the chosen samples will be available on-line at www.digitlondon.com/ brandessence.

Avoid complications when returning yours: use a special delivery service.

Latest articles

What we loved at Milan Design Week 2018

From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.