One-off men’s shoe concession in Selfridges

Found Associates has created a one-off Kurt Geiger men’s shoe concession in Selfridges department store in London’s Oxford Street. The concession is scheduled to open in mid-August. The consultancy, which has an on-going relationship with Kurt Geiger, was briefed to create a more unusual, innovative area. A smokedglass perimeter wall incorporates brand logos which can be removed as names come in and out of fashion, says Found Associates director Richard Found. Large mirrors line a second wall and the consultancy has designed a giant, minimalist sofa to ‘jar with the disciplined straight lines’ of the concession, says Found.