Redpath adds a retro feel to Bunnahabhain

Redpath has designed the branding for a limited edition run of Islay malt whisky, Bunnahabhain, which is unveiled at the beginning of June.

The consultancy was briefed to design an outer tube, bottle label and neck band which would reflect the heritage of the company and the individual nature of the 35-year-old hand-bottled product. A total of 594 bottles are being produced.

The packaging features oatmeal-coloured textured paper with typography designed specifically for this project to create an imperfect, screen-printed finish and lend the whisky a retro feel.

Redpath is Bunnahabhain’s incumbent design consultancy. Design director Iain Lauder says its fee of under £5000 is a reflection of the limited number of bottles that are being sold.

Hand-bottling was the distiller’s idea and each bottle will be signed and dated by the workers and the manager.

The whisky is the product of a single 1965 barrel and has a strength of 53.9 per cent. It will be available from the distillery in Islay or on-line at www.black bottle.com/bunnahabhain, and will be priced £99 per bottle.

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