Tigerchild raised by Bluewave

Tigerchild, an on-line portal offering parents information on how to raise their children, went live last week, designed by Bluewave with branding by Bamber Forsyth.

The service, at www.tigerchild. com, provides advice on all child-related issues, from health and education to clothing and entertainment.

According to co-founder Jocelyn James, “The site is not an on-line magazine, it’s about hard information and is aimed at the person who does the primary parenting. We wanted a site that was sophisticated and non-patronising to parents.”

Bamber Forsyth, which commanded a fee of around £25 000 for the job, won the work via a four-way creative pitch against undisclosed rivals.

Bluewave, which would only indicate a six-figure fee, was appointed through referral.

The website is being marketed via the on-line community Mothers Network and will aim to form partnerships with other services and sites.