Workout design training programme

Blast has created the identity and support material for the British Design & Art Direction’s training programme, Workout, which kicks off on 6 June.

Blast has created the identity and support material for the British Design & Art Direction’s training programme, Workout, which kicks off on 6 June. Workout is directed at creatives who have worked for two to five years. Blast creative director Colin Gifford says, ‘We adapted the language and physical elements of a training workout to reflect the mental aspects of the programme. Motivational words, such as ‘push’ and ‘stretch’, are used to encourage the broadening and development of creative thinking.’

Latest articles

What we loved at Milan Design Week 2018

From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.