Blast has created the identity and support material for the British Design & Art Direction’s training programme, Workout, which kicks off on 6 June. Workout is directed at creatives who have worked for two to five years. Blast creative director Colin Gifford says, ‘We adapted the language and physical elements of a training workout to reflect the mental aspects of the programme. Motivational words, such as ‘push’ and ‘stretch’, are used to encourage the broadening and development of creative thinking.’
The Mayor of London will install 20 water fountains across the capital and make tap water more freely available, in a social design project that aims to discourage the public
The new identity has been designed by Prophet, while the electric motorsport series has been brought to life on-screen by DixonBaxi.
WPP has merged together five of its design consultancies under the name Superunion, ditching individual brands in a bid to “create more opportunities” for clients and employees.
The £1.4 million New Plastics Economy Innovation Prize has announced its second round of winners, which includes five, recyclable or biodegradable packaging materials.