Workout design training programme

Blast has created the identity and support material for the British Design & Art Direction’s training programme, Workout, which kicks off on 6 June. Workout is directed at creatives who have worked for two to five years. Blast creative director Colin Gifford says, ‘We adapted the language and physical elements of a training workout to reflect the mental aspects of the programme. Motivational words, such as ‘push’ and ‘stretch’, are used to encourage the broadening and development of creative thinking.’