C&W branding job put on hold

Cable & Wireless is yet to start looking at designers for the branding of what will be the UK’s biggest cable company.

Cable & Wireless is yet to start looking at designers for the branding of what will be the UK’s biggest cable company. The new group has the working name of Cable & Wireless Communications.

The multi-billion pound operation will be formed by the merger of C&W subsidiary Mercury with Nynex Cable, Bell Cablemedia and Videotron.

A C&W spokeswoman says the company must sort out the logistics of the merger and recruit a chief executive before approaching a consultancy.

However, “nothing has been ruled out”, she says, and Mercury Communication’s identity – created by Tom Forster at Design Lines in 1988 and updated by Forster’s group Forster Cavendish last year – may be scrapped in favour of a more global brand.

The Cable & Wireless logo was redesigned by Tor Pettersen & Partners, with typeface input from CGI (DW 28 February 1992).

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