BBC Broadcast has created the core brand identity for UKTV’s latest free-to-air channel, UK History, which launches today.
The channel, which will be available on Sky Digital, NTL, Telewest and Freeview, aims to position itself as the provider of the quality history programming. The brand communications have been developed to reflect the channel’s four main strands: biography; pre-20th century; 20th century; and UK history specials, which will revolve around anniversaries.
BBC Broadcast developed the onand off-air brand communications, including the creation and production of the channel identity, packaging and print content, and the strapline, ‘Page-turning history’, which will be applied across all media.
‘UK History wants to be as fresh and inclusive as possible, and we believe that “Page-turning history” really encapsulates the essence of the brand,’ according to BBC Broadcast director of creative services Andy Bryant.
Matt Tombs, launch director of UK History, says it was vital for the brand identity to capture ‘a vibrant and contemporary look that represents the spirit of the channel’.
BBC Broadcast was appointed following a competitive pitch.