TSI Design has created a series of channel idents for Welsh broadcaster S4C. The work, which will be broadcast from 1 November, uses imagery and colours to ‘subtly symbolise the Welshness of the channel’, according to TSI Design creative director Malcolm Dalton.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.