Is LivingTV marketed at telly-obsessed deadheads?

Women like to be taken seriously, as evidenced by the constant sex, make-up and shopping features seen in the pages of Cosmo, Glamour et al. So it should come as no surprise that LivingTV, the satellite channel just for women, consulted feng shui experts when creating its latest on-air look. According to the channel, ‘Each individual ident has been designed to be a beautiful image in its own right, using the mindset that the TV is the most important picture frame in people’s [for example, women’s] living rooms.’ Apparently, the new look has been ‘created with women completely in mind’. After all, the fairer sex likes nothing more than to sit around and watch Ricki Lake all day, right?

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