Women like to be taken seriously, as evidenced by the constant sex, make-up and shopping features seen in the pages of Cosmo, Glamour et al. So it should come as no surprise that LivingTV, the satellite channel just for women, consulted feng shui experts when creating its latest on-air look. According to the channel, ‘Each individual ident has been designed to be a beautiful image in its own right, using the mindset that the TV is the most important picture frame in people’s [for example, women’s] living rooms.’ Apparently, the new look has been ‘created with women completely in mind’. After all, the fairer sex likes nothing more than to sit around and watch Ricki Lake all day, right?
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.