Product design group Smallfry has produced what it claims is a ‘new concept in torches’ for Marks & Spencer. The Pro-Beam was developed to create a ‘sleek new shape’ in torch design and, says Smallfry managing director Steve May Russell, it is almost totally resistant to corrosion and breakage. Smallfry, which was approached by M&S a year ago, charged a one-off, undisclosed fee for the commission.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.