Red Design has rebranded Brighton-based Skint Records, one of the UK’s best known dance labels, as well as creating sleeve artwork for its first release under the new identity, a double CD and DVD compilation called We Are Skint. The design is screen-printed directly on to a clear jewel case and includes a paper ‘belly band’. Inside, a poster booklet features Skint Records memorabilia and the Skint ‘philosophy’. Skint co-founder Damian Harris says the work shows ‘how we’ve moved on as a label’. Red Design creative director Ed Templeton believes the font caters to Skint’s tastes. ‘It’s retro-referencing without being a complete pastiche of 1960s and 1970s [soul] influences,’ he says.
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