US computer company Dell is out to target bigger corporate clients with a direct customer experience. To this end The Four Hundred consultancy designed and built Focalpoint, a new visitor and demonstration centre at Dell’s European Manufacturing Facility in Limerick, Ireland. Dell wanted a centre which was stark rather than plush, says The Four Hundred director Peter Blundell. The consultancy was also responsible for promotional literature and graphics.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last