Briefs

Ad Vantage in London has created the corporate identity for the Apple and Acorn joint venture Xemplar Education launched this week. The consultancy won a paid creative pitch against unknown rivals.

The Rank Organisation, high on the appointment of a new chairman, is promoting a more exciting image through this year’s annual report and accounts. Merchant Corporate Design sub-contracted David Kidwell of design consultancy March to work on the design.

Bell Design – which has designed for the Mirror Group since ‘pre-Maxwell days’ – has created Factors for change, a package targeted at banks and ad agencies representing financial institutions. ‘It aims to show that the typical Mirror reader has become the New Labour, so their money won’t be wasted by advertising,’ says a Bell spokesman. He adds that Mirror readers of 15 years ago ‘now own their own homes and are interested in savings, pensions, mortgages and insurance’.

Pepsi this week began a US$500m (333m) marketing campaign to introduce its new blue can designed by Landor Associates.

British Steel Tinplate is again running its Steel Packaging Design Awards for design students. The competition is supported by H J Heinz, Boots and Bacardi. For entry details call 0171-497 3001.

Preston curtain track and pole supplier Hallis Hudson has a new brochure for its Emporium range by Montage Bridgewater Barron in Manchester.

Engineering designer Dante Giacosa, designer of the Nova Cinquecento for Fiat, has died.

The Creative Consortium in Gloucestershire has been retained by Stroud &

Swindon Building Society to revamp its literature.

The Hong Kong consultancy implementing Merchant Corporate Design’s annual report design for Kowloon-Canton Railway Corporation is The Bridge Design and not Design Bridge (DW 29 March). Channel 5 Broadcasting’s marketing director is David Brooke, not Richard Brooke.

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