German ad agency sets up design arm

German ad agency Springer & Jacoby has set up a design subsidiary in London to handle product literature for international clients.

German ad agency Springer & Jacoby has set up a design subsidiary in London to handle product literature for international clients.

Named E-fact, the new consultancy has been set up in London because of the wealth of design talent here, says S & J founder Reinhard Springer. It is headed by managing director Christian Claus and development director Patrick Oldendorf, both 28 and with ad agency experience in Germany.

Creative director David Slater has 12 years’ experience in London, working with design groups such as Raymond Loewy, Rodney Fitch & Company, Wolff Olins and Bartle Bogle Hegarty’s design unit Tango, largely on brands and identity projects.

According to Slater, E-fact will be structured like a publishing house rather than a design group. The idea, he says, is to bring literature design “under one roof, from the high-end creative work to producing films”. Specially tailored software called Ed (electronic director) will allow E-fact to link into clients’ systems “to co-ordinate the things they produce”.

E-fact’s founding client is Mercedes-Benz, for which the consultancy is reviewing corporate literature for all but the North American market. This is being handled by Los Angeles design consultancy Designery.

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