Childrenswear retailer Adams is developing design work to support its creation of an as-yet-unnamed clothes label for Boots the Chemists, which will be in-store from January next year. Adams chief executive Michael Hobbs was not in a position to give details, but the news follows reports in the national press of an outsourcing agreement between Boots and Adams. Adams has worked previously with Wakefield-based Qube on packaging, 3D and identity projects, says Hobbs.
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