Milk Design recovers music show

Milk Design had final concepts for the design of a graphics package for music show Re:covered signed off last week. The show broadcasts on BBC Choice from next month.

The consultancy is creating the identity, a ten-second title sequence and stings for the ten-week series, which begins on 5 May. The logo will launch with promotions from April. The remaining work goes live with the start of the series. The consultancy, which will be paid a five-figure fee for the work, took the show’s 1970s-style set design as inspiration for the graphics, says Milk Design new business director Simon Russell.

‘We worked with the producer to get the look and feel of the graphics and identity. The work was created to a very loose brief and the designs are 1970s-retro without being too corny. Although the show is a youth culture show it’s got to look fairly with it so we created something along those lines,’ says Russell.

The consultancy, which was appointed in early March by production company Blaze TV, won the work following a five-way unpaid creative pitch.

Re:covered is aimed at 16 to 34-year-olds and will be repeated each week on BBC1.