Don’t overlook the importance of the design of the Olympic Transport Plans

Reading Scott Billings’ News Analysis (DW 14 July), we were disappointed to see that the Olympic Transport Plans didn’t get a mention in his round-up of key supporting graphics and print design.

Reading Scott Billings’ News Analysis (DW 14 July), we were disappointed to see that the Olympic Transport Plans didn’t get a mention in his round-up of key supporting graphics and print design.

Transport is a key issue and London 2012’s bid was under close scrutiny and significantly strengthened with the production of these documents.

They clearly set out the plans for transport operations at the Olympic Park and all other competition and non-competition venues across London and beyond.

Developed by Transport for London with advice from Steer Davies Gleave and several other transport consultancies, the books were designed and produced by Steer Davies Gleave’s in-house graphics and GIS teams, which worked closely with 2012 and Navy Blue to ensure production was similarly styled to other key bid publications.

Copies of both books were presented to each of the International Olympic Committee Evaluation Commission members and used extensively during their visit to London in February.

Graham Walker, Principal consultant, Steer Davies Gleave, London SE1

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