Voxpop

Following the publication of Interbrand’s global brands survey last week, which up-and-coming niche brands do you think ought to be worthy of a place in the future?

Simon Waterfall

Niche brands dominate a niche – and that’s why they are successful. I don’t want to see any of my favourite brands propelled on to the Top of the Pops Brand Chart. I like them small and I like them perfectly formed.

Harriet Devoy, Creative director, The Chase

The brands that I and my fellow mid-lifers will be needing in the future are…

Innocent – drinks

Viagra – scaffolding

Arlequine – underwear overwear

GW Pharmaceuticals – the only company in the UK that is licensed to grow cannabis

Simon Waterfall, Creative director, Poke

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