Voxpop
Following the publication of Interbrand’s global brands survey last week, which up-and-coming niche brands do you think ought to be worthy of a place in the future?
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| Simon Waterfall |
Niche brands dominate a niche – and that’s why they are successful. I don’t want to see any of my favourite brands propelled on to the Top of the Pops Brand Chart. I like them small and I like them perfectly formed.
Harriet Devoy, Creative director, The Chase
The brands that I and my fellow mid-lifers will be needing in the future are…
Innocent – drinks
Viagra – scaffolding
Arlequine – underwear overwear
GW Pharmaceuticals – the only company in the UK that is licensed to grow cannabis
Simon Waterfall, Creative director, Poke
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