Niche brands dominate a niche – and that’s why they are successful. I don’t want to see any of my favourite brands propelled on to the Top of the Pops Brand Chart. I like them small and I like them perfectly formed.
Harriet Devoy, Creative director, The Chase
The brands that I and my fellow mid-lifers will be needing in the future are…
Innocent – drinks
Viagra – scaffolding
Arlequine – underwear overwear
GW Pharmaceuticals – the only company in the UK that is licensed to grow cannabis
Simon Waterfall, Creative director, Poke