Briefs

American lager brand Rolling Rock has been given new packaging graphics by Jones Knowles Ritchie. A horse graphic printed on the rear of the bottle appears to be leaping an obstacle formed by the label on the front.

The Big Picture in Bristol has been brought in to create the visual identity and print material for the 1998 Bath International Music Festival.

Dawson Meadows has created the identity for Prutour, the nine-day cycle race planned to run in Britain next May. It is sponsored by Prudential.

Found Associates in London has completed concept designs, planning layouts and display case details for the new decorative arts galleries at Nottingham Castle Museum.

D&A has designed the Christmas promotional campaign for London’s Oxo Tower Wharf. It is the group’s second campaign for the South Bank development.

London group Bell Design has used these illustrations of a likeable young scamp to give a cheeky feel to Radio Taxis’ new brochure. ‘We wanted to differentiate it from its more corporate rivals,’ says Bell Design senior designer Carlos Lock. The illustrations, by Paul Scofield at New Division, are incorporated into the five-part brochure which focuses on the core values of the taxi company, founded in 1952. ‘The drawings illustrate the ideas behind each section,’ adds Lock.

Belgian public broadcaster BRTN has repositioned its channels and services with new names and on-screen identities by Lambie-Nairn @ The Brand Union. BRTN now broadcasts mainstream TV1 and Canvas, formerly called TV2. The consultancy has created a new identity for TV news, Het Journaal, and Ketnet, a youth service launching on Monday. TV1’s sun symbol was chosen for its warmth and vitality, says group creative director Brian Eley.

PR agency Hill & Knowlton has a new set of marketing booklets designed by The Partners.

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