Pentagram partner Justus Oehler has created a symbol to mark the 250th anniversary of the death of Bach in 2000.
Oehler won the job after a competition run by Thomaskirche in Leipzig, Germany, the church where the composer is buried.
He was up against international entrants such as Uwe Loesch, Gottschalk & Ash and Bauhaus UniversitÃ¤t Weimar.
The logo will appear on promotional material for activities organised to raise badly needed funds for church repairs.
The brief was to create a marque which could communicate Bach’s death but at the same time would represent the church in which he was buried, says Oehler. The A of Bach is designed to represent the church spire.
“After many fruitless attempts at setting it in various typefaces, I fell in love with one of my caligraphic scribbles,” says Oehler.