Shoe chain gets Strategic

Shoe chain Sole Trader has unveiled a new retail format created by Strategic Design Partners in Covent Garden, at its first London store.

The 30-strong chain plans to install the format at a second store at Cribbs Causeway shopping centre in Bristol. The concept will roll out to the rest of the chain if it proves successful.

Strategic Design Partners has worked for the retailer for a decade. The chain introduced the new format to reflect its increasingly fashion-led product range.

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