Doodles by illustrator Andrew Rae in Nesta’s 2002-2003 annual report, designed by Blast, have been hand-drawn to denote its support of creativity. As the National Endowment for Science, Technology and the Arts, Nesta funds a host of innovative design, technological and creative projects to help bring ideas to market. Blast creative director Colin Gifford says the report needed to address ‘the paradox between financial risk and creative risk’. Blast commissioned Rae to provide a mercurial creative element alongside the conventional treatment of the factual content.
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