Dalziel & Pow bags revamp brief for Danish stores

Dalziel & Pow is working on a programme of interior design and graphics for Danish department store Magasin du Nord, which the consultancy hopes will roll out across the chain.

David Wright, associate director at Dalziel & Pow, says the consultancy was appointed directly by the store on the basis of its work for department store Illum in the Danish capital Copenhagen.

Dalziel & Pow worked with Illum for a number of years and completed a full rebrand, graphics and wayfinding for the store, which Wright describes as ‘the Selfridges of the North’.

Both Illum and Magasin du Nord are owned by Icelandic investment group Baugur. Dalziel & Pow was appointed to work with Magasin du Nord in October and is currently working on the initial stages of the project, which it expects to complete by next spring.

Magasin du Nord has six stores in Denmark, in Lyngby, Rødovre, Odense, Århus and shopping centre Fields, and a flagship store in Copenhagen.

Wright says he hopes Dalziel & Pow’s designs will be rolled out across all the stores after their initial application in the Copenhagen store.