4 February 1999

Partnership set-up is the answer to Equation

A consultancy specialising in digital design, strategy, advertising and marketing launched last week under the name Equation. The five-strong group was set up by three directors from Traffic, the new media division of ad agency Abbot Mead Vickers. It will act as lead consultant on projects, working with clients on strategy and acting as an […]

All the fun of the fare

Four of the ten food and beverage retailers appointed by The New Millennium Experience Company to operate in the Millennium Dome say they will use the project to try something completely different with their formats. The rest are opting to roll out existing formats, despite being given a brief to provide an innovative service, in […]


Essex group Piranha uses recent tabloid reaction to the lowering of the age of consent for gay men as its inspiration for a six-strong poster range advertising a new gay pension plan. The posters are intentionally confrontational and incorporate images by freelance photographers Gordon Rainsford and Chris Jepson. The product, named The Equality Plan, is […]

Caprice in ‘no fool’ formula for CLK.MPL

CLK.MPL finance director Tony Walford had the pleasure of meeting celebrity beauty Caprice last week, at the launch of AM Racing’s new McLaren F1 GTR Long Tail. Look Interactive, a division of CLK.MPL and a sponsor for the team, had created the launch literature giving Walford the perfect opportunity to meet the model. ‘She was […]

We need champions to lead design forward

It’s ironic that an industry full of creative leaders should lack leadership and a public persona. In the public eye, design is the stuff of fashion, football and celebrity chefs – a lifestyle issue rather than a commercial force that can enhance business performance and quality of life. Look at the way the national media […]

Showing restraint

OK, let’s dream a little. You put your work up at your degree show, stick the corners back down on a piece of curling foam board, then you sit there and wait. And wait. And wait some more. This is it, you tell yourself. This is the day Gill/Fletcher/Peters/Brody/Dumbar/Carson (tailor the dream to match your […]

Italian award widens field

Italian chair industry promotional body Promosedia has opened its annual design competition to non-Italian architecture and design students for the first time. Ideas for a European Chair Design will compete for up to ten awards to students across Europe. A Promosedia spokeswoman says entries will also be viewed by chair manufacturers, with a view to […]


Paul Smith, Kate Moss and David Bowie help to celebrate four decades of the Mini with the exhibition Mini: 40 years of a design icon, from 8 February until 9 May. Smith, Moss and Bowie have bestowed 1990s cool on the 1950s car, through striking but classically chic designs. The exhibition also features the winning […]

Logos shape local Government

The Government has unveiled the identities for two new agencies, formed to support and help reinvigorate local government. The identities for both agencies – the Improvement and Development Agency and the Employers Organisation – have been created jointly by London consultancy HSAG Design and the in-house teams of the Local Government Association and the Local […]

Kyzen and Sense in merger

Design and marketing group Sense formally merged with identity, branding and literature consultancy Kyzen on Monday, under the new name Kysen. The merger follows the acquisition of Kyzen by Sense last year and will see the newly-formed 30-strong group split into a corporate division and a consumer division (DW 31 July 1998). Kysen creative director […]

Future Dates

The exhibition Mies van der Rohe – architecture and design in Stuttgart, Barcelona, Brno brings all van der Rohe’s furniture designs together for the first time. The Vitra Design Museum in Germany will host the exhibition until 25 April. It will then move to Glasgow from 14 May until 29 August. Contact: Vitra Design Museum […]

New look for Brains beers

Cardiff regional brewing group, SA Brain and Co, has introduced new branding to its range of beers. The branding, created by local consultancy Elf Design, is being applied to all six real ale products in the Brains range – Brains Bitter, Brains Dark, Reverend James, Buckleys Best Bitter, Buckleys IPA and cult favourite Brains SA, […]

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