‘I want to see more ideas. 1995 didn’t produce any stunning new-wave ones. There was far too much blandness accepted’

Andrew Hunter of Tayburn McIlroy Coates

‘Single representation to Government for design’

Nick Jenkins, president of the Chartered Society of Designers

‘A bloody big budget for a really sexy job’

Jonathan Sands, chairman of the Design Business Association and Elmwood

‘To win the Big One in Horseman Cooke’s National Lottery syndicate and then wave every penny in front of all those clients who asked us to free-pitch in 1995’

Mike Horseman of Horseman Cooke

‘More time and recognition from clients that design is something worth paying for, and no,we are not ripping you off’

George Riddiford, partner at Brewer Riddiford

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